Generative engine optimization services

Generative engine optimization (GEO) is the practice of getting your brand cited and recommended in AI-generated answers. Where SEO earns you a link on a results page, GEO earns you a mention in the answer itself.

You'll also hear it called AI SEO, answer engine optimization (AEO), or LLM SEO. Whatever the name, the work is the same: AI engines answer from what they trust, so we build what they trust. Your content, your entity data, and the third-party sources each engine actually reads.

The stakes are simple. When ChatGPT or Google's AI Overview answers a buying question with three brand names, those three win. GEO is how you become one of them, before your competitors fill the seat.

Reviewed by Steven Mills, Founder & CEO.

AI answer engines lean on many of the same trust signals that support organic search. GEO strengthens those foundations, then builds on top of them.

Crawlable pages, clear information architecture, authoritative content, consistent entity data, links, and credible third-party references: engines old and new read the same evidence. Aivium's GEO work hardens that foundation first, then adds the layer AI engines specifically respond to: prompt research, answer audits, source analysis, citable content, and share-of-answer measurement. If you already have SEO that works, we build on it rather than replacing it; the services page shows how the pieces fit.

The opening month is about evidence: a baseline you can hold every later claim against.

The exact shape depends on your audit, but early deliverables typically include a baseline prompt set built from your buyers' real questions, a competitor answer analysis across the six engines, a map of the sources and citations each engine used, a technical and entity audit of your site, a prioritized roadmap, and the specification for your share-of-answer measurement. It's the same standard we hold published results to: numbers first, narrative second.

Any market where buyers ask questions before they buy, which by now is most of them.

For home-services companies, GEO decides which contractor an AI names when a homeowner asks who to hire. For B2B and professional firms, it decides whose product makes the AI's shortlist and whose expertise gets quoted. For regional businesses, it compounds with the local trust signals engines already read. Our working notes on how the engines behave, including how we evaluate AI visibility tools and how AI search is changing buying decisions, are published in Signals.

Answer engine optimization (AEO) is GEO's Google-facing half: structuring your content so AI Overviews and featured answers pull from you instead of around you.

AI Overviews now sit on top of the commercial searches that matter in most markets, and the sites they cite keep the click (Ahrefs measured a 58% click drop for top results under an AI Overview, Dec 2025). Our AEO services cover the mechanics that earn those citations: question-matched headings, quotable openers, FAQ and schema markup, and the internal structure that makes a page easy to lift an answer from.

If you want to rank in AI Overviews rather than watch them swallow your rankings, this is the work that does it.