Technical SEO & organic growth services

Search visibility you own. Measured in inquiries.

We help established businesses show up for the searches that lead to sales, turn more of that traffic into inquiries, and protect their rankings through a redesign. Work with us on an ongoing program or a defined project, such as a technical audit or a migration.

From two recent client engagements.

9.6×

as many appearances in Google Search each week for Jade Roofing's pages beyond its homepage.

Google Search Console impressions: about 173 a week (August 24 to September 6, 2026) vs 1,661 a week (September 27 to October 17). How we got there

70+

redirects carried Del Print's branded search through its rebrand from Del Martin Inc.

Migration work within a wider website relaunch. How we got there

Where search usually goes wrong.

Each fix links to the part of our service that delivers it.

What you're seeingWhat we do about it
Your best service pages barely show up in Google. We find what's keeping them out of search, from stray noindex tags to JavaScript-only content, and fix it. Technical SEO
Your own pages compete for the same searches. We give every page one job and point internal links at the page that should win. Site architecture
Traffic arrives, but rarely turns into inquiries. We match each page to what the searcher wants, so service pages sell and guides answer questions. Content strategy
Less experienced competitors outrank you. We earn mentions and links from sites your buyers already trust. Authority development
A redesign is coming, or one already cost you traffic. We plan the launch to protect the rankings you've earned, and find what changed when they've slipped. SEO migrations
Nobody can say what SEO produces. We track forms, calls and bookings by source, and report in inquiries, not just rankings. Measurement

What this actually looks like.

All case studies
Diagram of the four automatic steps from a website form to a job in the JobNimbus Lead column, with a median time of 2 seconds
Website inquiries now reach Jade's sales board automatically, with available marketing-source information attached.

Jade Roofing & Construction

Roofing, Martinsburg, WV. Weak mobile performance, inconsistent lead tracking and local visibility that didn't reflect what the company could do.

The SEO work
New roof repair, roof replacement and five town and county pages, structured data, a faster mobile site, and GA4 tracking that carries each inquiry's source into the CRM.
So far
9.6× weekly search impressions on pages beyond the homepage.
Read the Jade Roofing case study
Diagram of two paths. Outbound: account research, weekly batch, sales outreach. Inbound: search and local discovery, delprint.com, quote request sent to sales. Both sit under one growth strategy; outbound does not route through the website
Outbound and inbound, planned as one strategy. Outbound accounts are not routed through the website.

Del Print

Custom apparel, Greencastle, PA. Decades of search history sat on the Del Martin Inc. name, and the rebrand would move all of it.

The SEO work
More than 70 redirects so branded search carried through the move, structured data, an updated Google Business Profile, and new industry and product pages for business buyers.
So far
New industry pages began appearing for non-branded searches such as industrial uniforms.
Read the Del Print case study

What our technical SEO services include.

Hire the full program, or one piece of it, such as an audit or a migration.

See a sample technical SEO audit for a fictional business: every finding ranked by impact, explained in plain language and written as a ticket your developers can act on.
  1. Technical SEO

    Google can find, render and trust every page that sells.

    Crawling, indexing, rendering, Core Web Vitals and structured data, with server-log analysis where access and project scope make it useful.

    We handle the fixes themselves, starting with whatever is costing you the most. Where your developers own the code, we work alongside them.

  2. Site architecture and internal linking

    The right page ranks for each search, and links lead buyers to it.

    URL structure, page roles, navigation and internal links that move visitors and ranking authority toward the pages that convert.

    We handle restructuring your pages, URLs and internal links, with redirects in place.

  3. Keyword and content strategy

    Better-qualified visitors, on pages built for what they're searching.

    Search intent mapped to the right page, then service pages, cost guides and comparisons, checked by your subject experts.

    We handle researching, writing and publishing the pages, with your experts checking the facts.

    See an example keyword-to-page map
    1. Diagnosing a problem

      Typical search

      “rooftop unit short cycling”

      The page that should win

      Troubleshooting guide

      It asks for

      A service request, once trust is earned

    2. Weighing the options

      Typical search

      “repair or replace rooftop unit”

      The page that should win

      Cost and comparison guide

      It asks for

      A site assessment

    3. Choosing a provider

      Typical search

      “commercial hvac contractor”

      The page that should win

      Service page

      It asks for

      A quote request

    4. Ready to commit

      Typical search

      “commercial hvac maintenance contract”

      The page that should win

      Offer page

      It asks for

      A conversation with sales

    Illustrative example for a fictional commercial HVAC contractor. The searches show each stage; they are not volume data or a client's results. Internal links carry buyers from research pages to the service page.
  4. Authority development

    Credible sites in your industry mention and link to you.

    Digital PR, partner and association mentions, and reclaiming unlinked mentions of your brand.

    We handle the outreach, follow-up and relationship building that earn those mentions.

  5. SEO migrations and redesigns

    A launch planned to protect the search visibility you've earned.

    For redesigns, replatforms, domain changes and rebrands: a URL inventory, a redirect map, technical checks before launch and monitoring after it.

    We handle building the redirects, checking the site before launch and fixing what surfaces after it.

    How this worked for Del Print's rebrand
  6. Measurement and reporting

    Clear reporting on what SEO contributes, in inquiries.

    GA4 conversions, call tracking and Search Console set up properly and, where possible, connected to your CRM. Reports follow visibility to visits to inquiries, each from its own source.

    We handle setting up and maintaining the tracking, then reporting in plain language each month.

Three ways to work with us.

Every engagement starts with a strategy call. What follows depends on whether you need a program, an answer or a safe launch.

An ongoing SEO program

Continuing work across the technical, content, authority and measurement priorities that matter most for your site.

Right when buyers research online before they call, each new client is worth real money, and you sell regionally or nationally.

  1. Week 1

    Baseline

    Search Console, analytics and the site connected, and a starting measurement taken.

  2. Weeks 1 to 2

    Audit

    We find what's holding the site back and rank it by impact.

  3. Weeks 2 to 4

    First fixes

    We start on the highest-impact problems, with tracking checked.

  4. Day 30

    Strategy

    What we found, what we've fixed and the plan for the next 60 days.

The first 30 days shape the strategy for the next 60. We make important adjustments in real time as results come in, and reassess the whole plan every 90 days regardless. Once we've won one thing, we move to the next. Timing is typical, not a contract term.

Book a strategy call

A technical SEO audit

A separately scoped, paid project: a full review of your site, with every finding ranked by impact. We agree the scope before we start.

Once delivered and paid for, the findings and recommendations are yours to keep, whether or not you hire us to implement them.

Right when you want a clear picture before committing. You get a step-by-step roadmap, and we can carry it out for you at a reduced cost: the audit fee is credited toward the engagement.

An SEO migration project

A defined project for a redesign, replatform, domain change or rebrand: planning, a redirect map, technical checks before launch and post-launch monitoring, alongside your designers and developers.

Right when a website change is coming, ideally before the design is final.

Whichever you choose, you keep access to your own accounts, such as Search Console, analytics and your website, and you receive the work products agreed in your engagement.

SEO services, explained.

Cost and timing

How much do SEO services cost?

It depends on your site's size and condition, how competitive your searches are and how much your team handles. We don't sell preset SEO packages. After the strategy call you receive a proposal showing what each part costs, whether that's an ongoing program or a defined project such as a technical audit or a migration.

How long does SEO take to show results?

Technical fixes can register within weeks of search engines recrawling the affected pages. Content and authority build over months, and longer for competitive searches. Progress is reported against a starting measurement taken before anything changes.

Do you guarantee first-page rankings?

No. Nobody controls Google's rankings, and guarantees usually signal risky tactics or rankings for searches nobody makes. We commit to the work and to reporting that shows what changed.

Working with us

Should we hire an SEO agency or an SEO consultant?

A consultant suits a team that can implement everything itself; an agency suits a business that needs the work done. We do both, including defined projects such as a technical audit or migration support alongside your own team.

Can you work alongside our developers or marketing team?

Yes. We can do the work end to end, or work inside your team's tools and cadence. Where your developers own the code, fixes arrive as tickets ranked by impact, and we check changes before and after they go live.

Do you offer national SEO, or only local?

Both. We're based in Western Maryland and work with businesses that sell regionally and nationally. When the opportunity is the map results in specific towns, our local SEO services lead.

Website changes and AI search

Can you protect our rankings during a redesign or migration?

We plan for it, ideally before launch. We inventory every URL that earns traffic or links, map redirects, check the new site before it goes live and monitor after launch. If a migration already caused a drop, we audit what changed and work to recover what we can, though no one can promise a full recovery.

Is SEO still worth it with AI search?

Yes. AI assistants and Google's AI Overviews draw on the same foundations SEO builds: pages that load, can be crawled and answer specific questions, from a business other sites vouch for. SEO earns your place in search results; AI search optimization works on being mentioned in the answers, for ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews.

Something else on your mind? Ask us on a call or email hello@aiviumdigital.com.

Find out what's
holding you back.

Thirty minutes on your goals, your search data and where organic growth is stalling. We'll help identify your highest-priority opportunities and explain what we'd investigate or fix first.