Paid Ads
Buying the top of the page when you need leads faster than SEO can deliver.
What this is
Paid ads put your business at the top of Google (and in front of customers on other platforms) for money, immediately. Where search visibility is earned and takes months, paid ads are bought and work the day they turn on. For a home services business that needs leads now, in a slow season, or in a new service area, that speed is the point.
We run Google Search ads, Google's Local Services Ads (the “Google Guaranteed” leads), and Meta ads where they fit. All managed against cost per real lead, not vanity clicks.
What you get
Google Search ads
Campaigns targeting the high-intent searches that turn into booked jobs, not just traffic.
Local Services Ads
Setup and management of LSAs, where you pay per lead and show above everything else.
Meta ads where they fit
For the services that sell well on Facebook and Instagram. Not every trade, and we'll tell you straight.
Spend managed to cost-per-lead
Budget steered toward what produces calls, and away from what burns money.
How it works
- 01
We identify the searches and audiences worth paying for in your service area.
- 02
We build the campaigns and the landing pages they point to, so ads and page work together.
- 03
We manage spend daily, cutting what doesn't convert and scaling what does.
- 04
We report cost per lead and cost per booked job, so you see exactly what your money bought.
Why it matters
Paid ads are the lever you pull when waiting is not an option. They also do something earned visibility can't: turn on and off with demand. Slow month, new service area, a competitor crowding you out: paid ads respond immediately.
The risk is running them without discipline, which is how budgets disappear. Managed against cost per lead, they are one of the most measurable dollars in marketing.
See it applied to your trade
Related: Websites & Conversion · Tracking & Reporting
Common questions
Usually both. Ads deliver leads now; search visibility lowers your cost per lead over time. Ads cover the months visibility is still building.
Need leads faster than SEO can deliver?
The free audit includes an honest read on what paid ads would cost you. No commitment.