More booked work.
Fewer jobs that slip away.
Home services marketing for roofing, HVAC, plumbing, electrical and remodeling companies
Most established service companies don't need more noise. They need more calls to become estimates, and more estimates to become jobs. We connect the marketing that brings homeowners in with the systems that keep them from slipping out.
Jobs rarely disappear in one place. They slip out at every handoff.
Follow one illustrative inquiry from a ceiling stain to a booked job. It's not a client story. A failed AC, a burst pipe or a panel upgrade passes through the same handoffs.
- Aivium manages. We run it.
- Shared responsibility. We build the system, your team works it.
- Your team owns it. We make it measurable.
-
Tuesday, 6:12 pm
A stain spreads across the ceiling.
The homeowner searches “roof leak repair near me,” then asks an AI assistant who is reliable nearby.
Where it slips: you aren't in the map results, the ads or the answer.
Aivium manages. Local SEO, Google Ads, Local Services Ads and AI search visibility.
-
Tuesday, 6:15 pm
Three names. They open all three.
Recent reviews, real photos, and a site that says how soon someone can come out.
Where it slips: old reviews, a slow site, no obvious way to ask for an estimate.
Aivium manages. Your website, Google Business Profile and review program.
-
Tuesday, 6:21 pm
They call. Your office closed at five.
Voicemail. They try the next company on the list.
Where it slips: nobody knows the call happened until morning.
Shared responsibility. We build call tracking, text-back, after-hours intake, and each lead sent straight to the right person. Your team responds.
-
Wednesday, 7:48 am
Your office calls back.
Whoever reaches them first usually gets the conversation.
Where it slips: new leads wait behind yesterday's paperwork.
Shared responsibility. We set up alerts, assignment and response targets. Your people make the call.
-
Thursday, 2:00 pm
The inspection and estimate.
Your crew inspects, prices and presents the work.
Your team owns it. We don't inspect, price or sell the job. We help make sure each estimate is recorded with where it came from.
-
The following week
The quote goes quiet.
They're comparing, or just busy.
Where it slips: nobody follows up, and the job goes to whoever did.
Shared responsibility. We build follow-up texts, emails and reminders on a schedule you approve. Closing the sale stays with you.
-
Booked
The job is booked. Now count it.
After the work, a review request goes out and the job traces back to the search that started it.
Aivium manages. Review requests and reporting by source, tied to booked jobs where your systems allow.
Marketing that stops at the click leaves the expensive steps to chance. We work every step we can influence, and we're plain about the ones that are yours.
What we connect for home services companies
Local SEO and your Google Business Profile, paid advertising on Google Ads and Local Services Ads, a website built to capture estimate requests, fast, automatic follow-up on every lead, AI search visibility and reporting that connects inquiries to booked work when your systems allow it. Planned as one program, reported in one place.
Built for established service companies.
For contractors with a crew, a service area and a sales process worth feeding. Storm-driven roofing and maintenance-driven HVAC get bought differently, so every program is scoped around how your trade is actually bought.
Roofing, HVAC, plumbing, electrical, remodeling and other specialty trades.
Do you run Local Services Ads?
Yes, alongside Google Ads search campaigns. Local Services Ads depend on your reviews, verification and responsiveness, so we manage them together with your Google Business Profile and lead response.
Will this work with the CRM and software we already use?
Usually. We connect to the CRM and scheduling tools you already run where they allow it, and only recommend a change when something is genuinely in the way.
Can you guarantee more booked jobs?
No one honestly can. Results depend on your market, your pricing and how your team responds. We record where you stand before we change anything, then report calls, estimate requests and booked jobs, and where each one came from, against it.
Find out where your jobs
are slipping.
Bring a rough picture of your leads and estimates. We'll show you what's working, where follow-up leaks and what we'd fix first.