HVAC marketing that fills the route board.
When someone in your service area asks Google, ChatGPT, or Perplexity for the best HVAC company nearby — your name should be in the answer. We make sure it is, then we make sure those calls turn into booked installs.
The problems HVAC marketing is supposed to solve.
You've been running ads for years. You've paid for three different websites. You've tried two agencies — maybe three. And you still wake up wondering where next month's calls are coming from. The HVAC business has changed faster in the last two years than it did in the previous twenty, and most of what worked in 2022 is quietly breaking now. If any of this sounds like your week, you're in the right place:
The phone won't stop ringing — until it does.
During a heat wave, your office is buried. Fifty calls in a day, half going to voicemail. Each missed call is anywhere from $300 for a repair to $12,000 for a system replacement walking to your competitor across town. Then the weather breaks and the phones go quiet for three weeks, and you start wondering if you're losing share or if it's just the season. You can't tell because nothing's tracked properly.
Your LSA leads cost twice what they did a year ago.
Google Local Service Ads that cost $35 per lead in 2024 are running $60-$80 now in competitive markets. Your cost per booked job has crept up every quarter and you can't get a straight answer about why. The dashboard your previous agency sent looked impressive but you couldn't tell if the spend was working until you ran the numbers yourself.
Your customers are asking AI for the answer — and your name isn't in it.
When a homeowner in your service area opens ChatGPT or Google's AI Overview and asks "who's the best HVAC company near me," they're getting an answer right now. It's not a list of ten companies — it's three names. If yours isn't one of them, you're not just losing the search. You're being invisible to an entire generation of buying decisions that didn't exist eighteen months ago.
A regional roll-up just moved into your market with deeper pockets than yours.
A private-equity-backed competitor just bought up two HVAC companies in adjacent counties and rebranded them. They have an ad budget you can't match, a national agency on retainer, and a roll-out plan to take twenty percent of your market in three years. Competing on spend isn't going to work. Competing on something they can't replicate — local relationships, faster response, knowing your service area block by block — might. But your marketing has to actually communicate that, and right now it doesn't.
How we drive HVAC leads, bookings, and recurring service work.
Here's what's actually on the truck. Not a list of buzzwords — the four things we do that turn "HVAC company in your area" into your phone ringing and your route board filling up. We do all of this in-house, we track all of it to actual booked jobs, and we adjust it every week based on what's working.
Show up when homeowners ask ChatGPT, Google AI Overviews, Perplexity, and Claude.
This is the wedge most HVAC contractors don't realize they're losing yet. We optimize your business profile, your website content, and your local citations specifically for how AI search engines build their answers. The companies that get this right in the next 12 months will own AI search for their service area for a long time. We make sure that's you.
Own the top three local map results for every service you sell.
Your Google Business Profile is doing maybe forty percent of what it could be. We audit it, fix what's broken, post weekly updates, work the categories your competitors haven't claimed, and build the local citations that move you into the map pack. "HVAC repair near me," "AC installation [your town]," "furnace replacement [your county]" — all three should put you in the top three.
Google Ads, Local Service Ads, and Meta — tied to booked jobs, not vanity clicks.
Most HVAC ad accounts we audit are bleeding budget on broad-match keywords, mistargeted geography, and lead-gen that captures tire-kickers. We rebuild the account around your actual service area, your actual margins, and your actual close rate. Then we tie every dollar to whether the phone rang and the job booked. No more "marketing is working, I think."
Know which call came from which campaign — and which ones turned into installs.
We install proper call tracking, set up GA4 the way it should be set up, and build you a Looker dashboard that shows where every booked job actually came from. Your monthly report stops being a 40-slide PDF you don't read and starts being a one-page answer to "where did my customers come from this month." That's how you make decisions instead of guesses.
Why HVAC contractors need a specialist, not a generalist marketing agency.
Most agencies treat HVAC the same as plumbing, the same as electrical, the same as roofing. They're not the same. HVAC has its own buyer behavior, its own seasonal mechanics, its own pricing dynamics. Here's what we know about your business that a generalist agency doesn't.
The first call wins about 78% of the time.
When a homeowner's AC quits in July, they're not getting three quotes. They're calling the first company that answers and books fast. That changes everything about how your marketing needs to be built — your phone system, your response time, your after-hours coverage. If your marketing is bringing in calls but your operations can't catch them, you're not failing at marketing. You're failing at the handoff. We fix both.
Your service area has six markets, not one.
Hagerstown is not Frederick. Frederick is not Martinsburg. The competitive landscape changes every twenty miles. We don't build one marketing strategy and apply it across your service area. We build one for each town you serve, ranked by margin and competitive density, and we optimize each one against its actual local map pack. That's the difference between ranking for "HVAC company" and ranking for "HVAC company in Boonsboro."
Replacements and emergency calls are two different businesses.
A $15,000 system replacement and a $400 emergency repair require completely different marketing approaches. Replacements need trust-building, consideration content, and longer attribution windows. Emergency repairs need to dominate "near me" searches and answer the phone fast. Most HVAC marketing treats them the same, which is why most HVAC marketing leaves money on the table. We don't.
HVAC marketing questions we get asked every week.
Things we get asked a lot. These are also the questions ChatGPT and Google's AI Overviews are answering for your potential customers right now — so we made sure the answers exist on our site in language that AI search engines can read and cite.
The benchmark across the industry is 8% to 12% of gross revenue for established HVAC contractors, though that range depends on whether you're maintaining position or trying to grow. A $2M HVAC business should be spending roughly $13,000 to $20,000 per month across all marketing channels combined — including ad spend, agency fees, materials, and tracking infrastructure. Agency management fees typically run 15% to 25% of that total. If you're spending less than 6% of revenue on marketing, you're probably losing share to competitors who are spending more. If you're spending more than 15%, something's broken and you should figure out what before you spend more.
Let's get your HVAC business found.
Let's talk about your business. We'll show you exactly where you rank in Google, ChatGPT, Perplexity, and Google AI Overviews right now — and what we'd do about it. Then you decide if we're the right fit.