Google Business Profile
Turning your map listing into one of the most reliable sources of calls you have.
What this is
Your Google Business Profile is the box that shows up on the map when someone searches for your trade nearby: your hours, reviews, photos, and the “call” and “directions” buttons. For most home services businesses it is the single highest-intent place a customer finds them, and it is also the most neglected. A half-finished profile quietly costs you calls every week.
We manage the profile as an active marketing channel: kept complete and accurate, posted to regularly, and worked to climb the local map results.
What you get
Full profile optimization
Every field completed and correct: services, service areas, hours, attributes, and categories chosen to rank.
Regular posts
Ongoing updates, offers, and job photos posted to the profile, which Google rewards and customers see.
Review management
A system that asks happy customers for reviews and helps you respond to every one, fast.
Local map ranking work
The signals that move you up in the local pack, where most of the high-intent clicks go.
How it works
- 01
We audit the current profile against everything Google now lets a profile do. Most are using a fraction of it.
- 02
We complete and correct every field, and fix anything that is hurting ranking.
- 03
We run an ongoing cadence of posts and review requests.
- 04
We track calls, direction requests, and map position, and report them.
Why it matters
When someone searches “[your trade] near me,” the map pack sits above the regular results. A strong profile in that pack gets the call. A weak one (or an incomplete one) gets scrolled past, even by customers who would have hired you.
This is often the fastest visibility win available to a home services business, because the bar most competitors set is so low.
See it applied to your trade
Related: Search Visibility · Lead Generation & Retention
Common questions
Set up and optimized are different. Most profiles are missing fields, categories, and a posting cadence, each of which affects ranking and calls.
Find out what your profile is costing you
The free audit shows what's missing and what it's worth. No commitment.