Paid Advertising
Spend on the homeowners who actually need you.
Targeted ads to the audiences that matter. Geo-tight, intent-rich, and tied back to actual jobs — not vanity metrics.
The problem
What contractors actually run into.
You're spending money on ads but can't tell what's working. CPCs keep climbing, lead quality keeps dropping, and your agency reports clicks instead of jobs. Every month you're paying more for less.
Our approach
- Campaigns built around Primus-identified audiences.Instead of broad zip code targeting, we run ads to the specific homeowner profiles Primus tells us are in-market right now.
- Geo-targeted to your real service area.Down to the neighborhood. No wasted spend on zip codes you don't even drive to.
- Optimized for calls, not clicks.Bidding, copy, and landing pages built to make the phone ring — and we measure to the booked job, not the form fill.
- Transparent reporting tied to actual revenue.You see the spend, the leads, the calls, the estimates, and the closes. Every month. No "engagement" theater.
The Primus connection
Most agencies target 'homeowners in zip code 21740.' We target the specific homeowners whose 23-year-old roofs just got hit by hail. Same ad budget. Different result.
Talk to us about paid ads.
Fifteen minutes. No pitch deck. Just a real conversation about your business.