Roofing score
Property in 21740
94/100
23-yr-old roofRecent hailstormNo contractor on record
Our Flagship Product
Primus — find your next customer before they start searching.
A proprietary intelligence engine, built for contractors. Primus scans your market every day, scores every property for your specific trade, and tells you exactly which homeowners need you right now.
What Primus does
Intelligence before marketing.
Most marketing waits for the customer to raise their hand. By then you're competing against four other contractors with the same Google Ad. Primus flips the order — it watches your market for the signals that come before a homeowner ever searches: aging systems, storm damage, ownership changes, equity events, permit activity, and dozens more.
Every property in your service area gets scored 0–100 for your specific trade. The HOT leads come to you weekly, with the address, the signals that triggered the score, and outreach copy ready to send.
What you get
- ◆Scored, ranked leads — every property in your market
- ◆Weekly HOT lead delivery with ready-to-use outreach
- ◆Competitive intelligence — who else is bidding for the same homes
- ◆ROI tracking from lead → call → estimate → close
- ◆Calibration that improves every month based on what closes for you
- ◆20 home service industries supported
What a lead looks like
Anonymized examples from live markets.
Every Primus lead arrives with a score, a tier, the signals that drove it, and a confidence rating. No mystery, no black box.
HOT
HVAC score
Property in 21742
81/100
Original 2005 systemHigh equityRecent permit pulled
Plumbing score
Property in 21701
72/100
Galvanized supply lines1962 buildNew owner, 6 months
Three ways to engage
Scout. Strike. Stronghold.
Start with intelligence. Layer in outreach. Lock down your territory. Each tier builds on the last.
Tier 01
Scout
Know your market.
- ◆Daily market scan in your service area
- ◆Top scored leads delivered weekly
- ◆Competitive presence snapshot
- ◆No outreach — intelligence only
Tier 02
Strike
Find them. Reach them.
- ◆Everything in Scout
- ◆Ready-to-use outreach for every HOT lead
- ◆Multi-channel sequences (mail, email, SMS)
- ◆Conversion tracking back to closed jobs
Tier 03
Stronghold
Own your territory.
- ◆Everything in Strike
- ◆Custom signal modeling for your business
- ◆Dedicated strategist + monthly review
- ◆Priority territory expansion
The guarantee
20 qualified leads in 60 days — or you don't pay.
We're confident enough in Primus to put our fee on the line. If we don't deliver 20 qualified leads in your first 60 days, you owe us nothing.
Next step
See what Primus finds in your market.
Get the deep dive on the full Primus site, or skip ahead and book a live demo on your service area.