Roofing score
Property in 21740
94/100
23-yr-old roofRecent hailstormNew owner
How it worksThe intelligence engine —
The intelligence engine —
and three ways to work with us.
We don't sell data. We deliver the right homeowner, at the right moment, for your trade — with everything you need to close the job. Here's what that looks like.
01Market Monitoring
We monitor your market — continuously.
Our proprietary engine watches your service area around the clock. New activity, property changes, ownership shifts, weather events, market moves — we catch it all, so you don't have to.
● Live feed24 / 7 monitoringYour service area
02Trade-specific scoring
Every property gets scored for YOUR trade.
Not every opportunity is equal. The same house that's a 94 for a roofer might be a 38 for a solar installer. Our engine evaluates every property through the lens of your specific trade — not a generic lead score.
Same property
Property in 21740
2001 build · half-acre · new owner · 65% equity
HOT
Pest Control score
Property in 21740
72/100
Just moved inWooded lot backingDog on property
Solar score
Property in 21740
38/100
North-facing roofPartial tree coverAging roof first
The homeowner doesn't change. The intelligence does. We only surface the properties where you have the best shot at the work.
03Noise reduction
The noise gets filtered out.
A scored list is only useful if every name on it is worth your time. Properties that look promising on paper but shouldn't be called — we catch them before they reach you.
Already served
Homeowner has an active contractor on the job
Filtered out
Listed for sale
Property is on the market — the owner is leaving
Filtered out
Do-not-contact
Opt-outs, suppression lists, and no-contact flags
Filtered out
Competitors' existing jobs. Properties for sale. Anyone who's asked not to be contacted. Those never hit your report — because calling them wastes your time and burns your brand.
04Delivery
You get the intelligence.
Every Monday, your Lead Intelligence Report lands in your inbox — scored, ranked, and ready to act on. For Strike and Stronghold clients, exceptional leads trigger same-day alerts.
Weekly Lead Intelligence — Roofing
Monday · Washington County · 6 properties
Strike / Stronghold: same-day alerts when a lead scores 90+.
Next report · Monday 7:00am
05The proprietary moat
It gets smarter over time.
The longer you work with us, the better your leads get. We track what converts for your business and calibrate the engine around it — so every month, the list hits closer to home.
Month 1
Strong leads based on your trade, market, and service area.
Month 6+
Sharper leads calibrated to what actually closes for you.
No other service does this. Every win, every no, every job closed feeds back into the engine. That's the moat — and it's yours as long as you work with us.
Three ways to work with us
Choose how deep you want to go.
Every engagement starts with a market audit and Primus configuration for your trade and service area. From there, you decide how much you want us to handle.
Entry
Scout
Know what's happening.
The intelligence layer. You get scored leads, outreach materials, and market insights every week — and run your own sales process.
- Weekly scored lead report for your trade
- Ready-to-use outreach copy (postcard, email, call script)
- Monthly market summary
- Ongoing scoring calibration
Best for: Contractors with their own sales process who just need better leads to feed it.
Recommended
Strike
Act before anyone else.
Everything in Scout — plus we take action on the leads and build your digital presence so you capture inbound alongside the outbound.
- Everything in Scout
- Same-day HOT lead alerts (90+ score)
- Done-for-you direct mail to top leads
- SEO + GEO content engine (local + AI search)
- Competitive intelligence briefing
- Bi-weekly strategy call
Best for: Contractors who want a growth partner, not just a data feed.
Premium
Stronghold
Own your market.
The full growth engine. Aivium becomes your outsourced growth team — intelligence, outreach, paid, reputation, and revenue attribution.
- Everything in Strike
- Multi-channel paid ads on Primus audiences
- Reputation management + review generation
- Revenue attribution with ROI reporting
- Dedicated account manager
- Cross-trade referral intelligence
Best for: Contractors who want to be the dominant name in their market. Period.
The guarantee
20 qualified leads in 60 days — or you don't pay.
Every market is different. We'll walk through pricing, scope, and fit on a call — once you've seen real data from your service area.
No pitch deck · Just your market on screen